Lessons for Business Leaders

IMPORTANCE OF KEYWORDS & HASHTAG (#)

IMPORTANCE OF KEYWORDS

& HASHTAG (#)

A #Hashtag is a label used on Social Media sites that makes it easier to find posts or information with a theme or contains specific content. It is created by including the symbol “#” in front of a word or words without spaces.

Keywords are single words or short phrases that represent the search queries that people use in a search engine. Website owners or marketers select keywords and use them to guide content creation and optimize their webpages as part of their SEO strategy.

For a while, keywords were one of a content marketer’s only tools for getting their content in front of their target audiences. But then, #Hashtags exploded on the scene with some help from Twitter, and now entire marketing strategies are often developed around these terms. For a while, keywords were one of a content marketer’s only tools for getting their content in front of their target audiences. But then, #Hashtags exploded on the scene with some help from Twitter, and now entire marketing strategies are often developed around these terms.In fact, there is a symbiotic relationship between keywords and #Hashtags, and knowing their differences and similarities can help you create successful content marketing strategies that effectively reach your prospects. #Hashtag marketing is still relatively new, but its use has significantly grown in recent years. Mainly seen on Social Media sites, #Hashtags help you promote your content on these platforms, and get it in front of prospects who may not have otherwise known about your brand. #Hashtags are also excellent tools for increasing engagement. Instagram posts that include at least one #Hashtag have 13 percent higher engagement than those without. Keywords are some of the most vital components of content marketing. When coupled with quality writing and enticing visuals, keywords help drive traffic to your content. Although #Hashtag marketing and other methods have come to the forefront in recent years, solid keyword use still remains one of the best ways to improve SEO and rank better on SERPs.

While they are different from each other, the truth is that keywords and #Hashtags share similarities as well. On their respective channels, they are successful tools for getting your brand in front of prospects and boosting organic traffic. Whether it’s searching for a specific #Hashtag on a social network, or typing in a phrase in a search engine, if you’re using targeted words and phrases correctly, your posts and content will be put in front of potential leads.

Additionally, conducting research and analysis on #Hashtags can help inform your keyword strategy, and vice versa. For example, by looking into trending #Hashtags, you can identify some popular keywords and topics for blog posts. Then, you can share that content with those #Hashtags for an extra boost in visibility.

Keywords and #Hashtags are effective tools for marketers, both in different and similar ways. Knowing the relationship these terms share can help you create better content marketing strategies.

Priya Kesharwani [MBA]

Marketing Manager

https://www.portrait-business-woman.com/2022/07/priya-kesharwani.html

https://pa.vcardinfo.com

priya.aircrews@gmail.com

aircrews.priya@gmail.com

Psychological Triggers to Convert Leads into Customers

Psychological Triggers to Convert Leads into Customers

#Start Small
#Relate to your Customer
#Use Random Reward Schedules
#Frame your Sales Pitches in an Appealing Way
#Appeal to your Customers' Senses

#Start Small
Starting small and then gradually scaling up your requests is one way to convince your customers to do something. We see examples of this everywhere. First, a non-profit organization simply asks for your email address. Next, they keep you updated regarding their events and progress. Before you know it, they're asking you to donate. The opposite of the foot-in-the-door technique is the door-in-the-face technique, where instead of starting small, you start big. You make a large request from the get-go, maybe something ridiculous that the customer unsurprisingly turns down. Then, you make a smaller request. In this case, the customer is more likely to agree to your smaller request since it's much less ridiculous than the large request you started off with.

#Relate to your Customer
This phenomenon where people tend to view others who are similar to them more favorably is called in-group favoritism.
All in all, the best way to motivate your customers to do something is to say that customers in their situation have done so. Try to find common ground and draw similarities among your customers as well as between your company and your customers.

#Use Random Reward Schedules
Although humans and animals are very different, we are also very similar. Imagine if a restaurant didn't tell us when they're going to give us a free drink. We'd probably be going back as much as we could to maximize our chances of getting that free drink! Cereal brands and Willy Wonka's chocolate factory take advantage of variable reinforcement by putting golden tickets in some of their cereal boxes or candy bars, spurring us to want to buy more for a shot to win!

#Frame your Sales Pitches in an Appealing Way
When coming up with your sales pitches and marketing messages, be sure to take this into account! Think of more appealing ways of framing your messages - even if your messages are describing the same thing!

#Appeal to your Customers' Senses
After flashing a certain number of images, the researchers then presented 2 similar images to participants. One image was an actual image that was flashed but the other was one that looked similar to the actual image that was flashed. They then asked participants, of the two images below, which was the one that you actually saw?
They found that participants were shockingly accurate at identifying the images that were actually flashed and were not fooled by images that were incredibly similar. In other words, they remembered the visual details of the images that were flashed and could distinguish subtle differences between the images that were flashed and the images that looked similar but were not actually flashed. In fact, for 2,500 images that were flashed, the accuracy was around a whopping 90%!

https://www.anxietyattak.com/2022/08/psychological-triggers-to-convert-leads.html

Top Social Media Marketing Tools for MBA Marketing Professionals

Top Social Media Marketing Tools for

MBA Marketing Professionals

By Manisha Rewani

@Facebook

@Instagram

@LinkedIn

@Twitter

@Google+

@Pinterest

@Quora

@Youtube

Facebook

Facebook has 1.56 billion active users per day. Think about it. That's almost five times the population of the United States, 20% of the world's population ... and counting. So imagine the social impact you can achieve through Facebook in terms of peer effectiveness, e-commerce transactions, referrals, customer relationships, reputation, brand awareness, and more (not to mention when combined with other social media platforms). It is not only the number of people, but also the amount of attention that facebook owns. Globally, the average user spends almost an hour per day on Facebook. Given that the average person sleeps eight hours a day, that means that about 7% of our awakening time is spent scrutinizing social networks.

Instagram

Instagram is the second most used network behind Facebook. The popular visual social media sees over one billion monthly active users and 500 million daily Instagram Stories. Of course, Instagram isn't just for personal use anymore. It is now a global platform for brands to humanize their content, recruit new talent, showcase products and inspire their audiences.

Furthermore, Instagram users are not only active, they are also engaged. About 59% of the platform's active users visit the site daily and spend at least 7 hours a week browsing content and interacting with friends and brands.

Instagram can also help you increase brand awareness and launch new products. Every month, 130 million Instagram users interact with shopping content. Instagram allows you to promote your brand and product in a friendly and authentic way without hard selling to your customers.

Today LinkedIn is an engaging social network where users can interact, share opinions, connect digitally and improve their professional profile. Additionally, LinkedIn has over 774 million members in more than 200 countries and territories around the world.

LinkedIn serves as a powerful social media platform to connect with professionals and businesses, strengthen brand identity, and engage in business-to-business marketing to promote goods and services. It should be part of any overall social media strategy.

LinkedIn marketing can be an effective means of raising your business profile—if you do it right. Overbearing, “salesy” approaches are generally not well received. Rather, businesses that leverage their industry expertise to prove themselves as thought leaders in their field tend to achieve success

Twitter

Twitter has more than 145 million active daily users, Twitter should be a part of your marketing strategy. It’s the most popular social media network, and it’s a Wealth of customer insights and opportunities to build your brand, increase sales and win fans. Almost 500 million tweets sent every day, you need to be strategic and savvy in order to win and hold your audience’s attention.

Google+

Google+ is a social networking platform provided by Google and enjoyed by millions of users. In addition to being a networking platform, it is also a channel to make yourself known by search engines. Your presence on Google+ helps improve the visibility of your local search results.

Pinterest is a social networking site that provides a platform for planning, gathering, discussing and sharing ideas, common interests, and redirecting traffic to corporate portals or blogs. It is a visual bookmarking tool that helps you discover and save creative ideas.

Although Pinterest launched nearly 5 years after Facebook and Twitter, it has 100 million active users with 176 million registrations. These numbers show that many people use Pinterest. Business owners around the world can use this website as a tool to drive traffic and build audiences for marketing their business.

Quora

When creating a digital marketing strategy, one of the most important parts of any strategy is understanding audience behavior and targeting the right audience. In order to achieve the desired results, it is crucial to determine the user's intent.

We all know Quora as a Q&A site and use it as a great resource for researching and improving campaigns.

It is a highly targeted platform apart from other social media platforms where you have to grab the attention of your potential customers and work hard to convert them.

But in Quora, you'll find a determined audience that is actually looking for those answers, and by providing quality answers, you can easily convert them into paying customers.

Youtube

YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, more than half of all marketers (55%) use YouTube as part of their marketing strategy.

A quarter of internet users spend 10 hours or more watching videos, and YouTube has more than two billion active users worldwide. The platform is so extensive that it is accessible in 76 different languages.

Not only is your audience on YouTube, but as the web’s second largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to show unique content that viewers can easily watch and share.

YouTube marketing can be an intimidating tool for brands. It combines a strategic principle — SEO — with one of the most resource-intensive forms of media — video. That's why we've created this comprehensive guide for both YouTube pros and beginners.

Youtube provides services like read along with bookmark it for later, or jump to the section that interests you most.

Manisha Rewani [MBA]

Manager Mktg

AirCrews Aviation Pvt. Ltd

www.AircrewsAviation.com

How to Go From Ordinary to Extraordinary

How to Go From Ordinary to Extraordinary

To take Ordinary to Extraordinary

Just Go From

Ordinary To Extraordinary

https://bit.ly/3OAnZlB

Raise your Standards.

You must Raise your Standards.

Understand Yourself.

Get paid for what you Love to do.

Invest in Lifelong Learning.

Have High Expectations.

Be Financially Independent.

Deal Equally Well with Success and Failure.

Work Smarter not Harder.

Turn your “Shoulds” into “Musts”

Face your Fears.

Invest in Yourself.

Go beyond the bare Minimum.

Don’t do it because everyone else does it.

Do it because you can do it in a better way than everyone else.

Be vigilant, obsessed, and not satisfied with the ordinary.

Make no excuses and focus on being better.

Care less about being right, accept the mistakes and be accountable for your work.

Care about others.

Try donating some time to a charity or even money donations will also work.

Stop discriminating. Appreciate differences and be less selfish.

Everyone is unique in their own way.

Be a mentor when you have a good hold on something and guide others.

Don’t limit yourself.

If you don’t know something then be a student and grasp as much as possible.

Accept the fact you can be on top every time.

Sometimes caring is more important than winning.

People will remember your good deeds.

Forgiving is Moving On By Jhuma Ahona CW

Forgiving is Moving On

By Jhuma Ahona CW

“An eye for an eye and a tooth for a tooth “sounds interesting, isn’t it?

Yes, but revenge cannot give you mental peace. In personal life as well as in workplace, we do feel like striking back. But strike back my improving yourself, strike back by being the most successful person. Although it sounds very mechanical since most common people say easy to say hard to do.

Professionally the key to success is to stay motivated by forgiving and forgetting, but not deviating from your focus. In work what your boss said and how your boss said but the focus should not have deviated. Work, work and work till you succeed this is how you should take revenge.

This is the actual way how you forgive and move on. Keep one thing in mind people will keep on talking all you need to do is ignore them. The funniest thing in life is when people start talking about you that means you are reaching the level of success.

Forgiving and moving on does not mean you deviate from your focus and ignore your boss or senior in workplace. This is how you handle and be free and self-motivated in workplace.

But handling personal issues is real difficult at times. Sometimes betrayal in personal life cannot be forgiven. Their lies becomes a difficulty but you can overcome that as well by making yourself strong and not reacting to that . In life silence is also an answer. Focus on yourself, try to do meditation and concentrate in yourself.

Moving on is loving yourself. Falling in love with own self is a unique process of moving on rather than harping on the same issue. Start taking care of yourself and improve yourself physically and mentally. Meditation helps you improve your mental health; yoga also plays a key role. Focus in your work also which will help you develop your esteem. Talk to yourself questioning yourself “what should be done to make yourself the best?”

So revenge is not the answer silence is the best answer.

Jhuma Ahona CW

Appreciation is an Age-Old Parenting Skill By Urvashi Arya #PositiveKids #PositiveParenting #AppreciativeKIds #Parenthood #BehaviouralParents

Appreciation is an Age-Old Parenting Skill

By Urvashi Arya

#PositiveKids

#PositiveParenting

#AppreciativeKIds

#Parenthood

#BehaviouralParents

Do you have a youngster who is constantly vying for your attention? Does their constant need for attention depress and overwhelm you at times? If that's the case, you're not alone. In families, attention-seeking is likely the most common misbehavior.

"Look at me, Mum," and its many permutations, develop a nervous habit that annoys parents. It's great to offer your undivided attention to your children, but there are limits to how much you can provide. Unfortunately, seeking attention becomes a hard-to-break pattern of behavior.

Children who demand attention all of the time are often shunned. Their thinking is that "I am not good enough."

According to Balson, the remedy to discouragement was to enhance the amount of encouragement a kid or young person received.

Encouragement focuses on the processes of improvement, effort, enjoyment, and participation and means "to give heart or courage."

The last of these processes, contribution, is the most powerful. In most cases, children belong to their families in two ways. They are either active members or have a reputation for bad behavior. If a child is known for bad behavior, their usual mode of operation is "If I'm not appreciated, at least they'll know I'm here."

Is it more important to be noticed or to be appreciated? There is no competition. When it comes to making youngsters feel good about themselves, sincere appreciation is the real deal.

Why does gratitude work?

Appreciation is a powerful motivator. Even teens, though their faces may not indicate it, will typically respond to a parent's compliments.

There's a link between appreciation and the elderly brain. Our old brain, often known as our survival brain, is responsible for keeping us secure. Because our safety can only be guaranteed if we are a part of a group, parental admiration helps children feel safe, keeping them from resorting to negative attention-seeking behavior to feel included.

Appreciation is approval taken to the next level.

I admire what you do and express support. Appreciation entails a lot more. It demonstrates how one person's behavior affects another on an emotional level, which has a more significant influence.

Appreciation is an excellent method to influence a child's behavior positively. "Thank you so much for putting away your toys without asking. It makes everything so much easier for me." A child's dopamine (feel-good chemical) response is frequently elicited by this type of comment, which means they are more inclined to repeat the behavior to mimic the experience.

What is the process of appreciation?

When it comes to expressing gratitude, there are four rules to keep in mind:

It has to be meaningful.

For appreciation to be practical, it must be genuine and tied to a specific action.

It should inform the youngster about the emotional consequences of their actions.

Your child should be able to tell that their actions have made you happy, whether through words ("It makes me happy") or nonverbals (a grin, a hug, or a high-five).

It has to be authentic.

You can't fake sincerity with a child or a young person because they are generally good mood detectives.

It's preferable if the variances are minor.

Appreciation isn't a one-size-fits-all kind of thing. Appreciation should be expressed in a manner that is appropriate for the situation and your child. Consider drafting a thank-you message to express your gratitude for something exceptional. Boys prefer personal encouragement over public recognition, so consider when and when you encourage them.

Advantageous side effects

There are numerous advantages to expressing gratitude for specific behavior. A positive parent comment contributes to a healthy, happy family environment. Appreciation may change both the giver and the receiver's moods, and it's a behavior that can be passed down through generations if youngsters practice it. As a result, parent appreciation is a behavior that may be learned at any age.

Urvashi Arya

Content Writer - Vantage ITeS Consulting | LinkedIn

https://www.portrait-business-woman.com/2022/04/urvashi-arya.html

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