Four Things You'll Need to Start an E-Commerce Business By Urvashi Arya Ecommerce Digital Business Modern Marketing #Recent Updates #Marketing Strategies
Four Things You'll Need to Start an E-Commerce Business
By Urvashi Arya
If you're considering starting an eCommerce business, there's no better time than now. The eCommerce business in India is predicted to continue to grow, with over 150 million active online shoppers. According to Kearney, the market will be worth $40 billion by 2030, 10 times now. However, there are a few things you'll need to get a piece of this lucrative pie for your eCommerce firm -
1. A well-thought-out digital marketing plan:
Running an online business differs significantly from running a traditional one. You have a few seconds to make an impression online. Remember that your buyers have access to millions of different sellers with eCommerce. So, first and foremost, you must design a digital marketing strategy. Everything from content and interface to omnichannel strategy will be covered.
You'll want to adjust your strategy based on your platform. For example, according to an article on AskMoney, sellers on social media sites could employ hashtags. This is a clever approach to getting your company into potential purchasers' algorithms. If you're selling through a dedicated website, you might think about SEO techniques. When customers search for products, your store will most likely appear in the search results.
If you're not sure how to create a digital marketing plan from the ground up, look at how other online firms have done it. Important characteristics such as how they design their material when they post and which sites they market on can be noted.
2. Payment strategies and processes that are clear
If their preferred payment option was unavailable, 59 percent of respondents stated they would abandon a transaction. Furthermore, 40% of respondents believe that an online store that accepts multiple payment methods is more trustworthy. With that in mind, it's critical to start by writing down all relevant payment-related information. Make sure to add the pricing under each product description, for example. Any additional charges, such as shipping fees, should be itemized at checkout.
Most importantly, make a list of all your payment options. Given that 79 percent of Indians prefer cashless payments, having multiple of these choices available and cash-on-delivery is critical (COD). E-wallets, plastic money, credit and debit cards, online bank transfers, and the Unified Payment Interface (UPI), which has witnessed a ten-fold growth in popularity, should all be considered.
3. Customer service representatives who are committed:
Surprisingly, a recent survey of Indian shoppers found that 73 percent prioritized the quality of online customer care they received over the product itself. As a result, while assembling your eCommerce team, make sure to include someone responsible for customer support. This will consist of responding to all online inquiries, publishing content, and ensuring that all severe problems are correctly escalated.
However, keep in mind that whoever is in charge of this work must be familiar with your brand's tone and language. To lessen the risk of your goal being misinterpreted online, it's best to be as specific and courteous as possible. In addition, the customer care professional should follow up with your consumers as often as feasible.
4. A trustworthy logistics partner:
Even if everything went adequately on your end, your transaction would be labeled a "fail if your logistics are poor." As a result, while looking for a logistics partner, choose one that can transport your items safely and quickly. It's also a better idea to work with a shipping business that offers delivery tracking and responsive customer support to keep your customers informed about the status of their orders.
Customers who have received late or damaged merchandise due to the courier may seek a replacement or refund from you in some situations. While some logistics partners provide coverage if an item is delivered late or damaged by mistake, this can be time-consuming and cost you time, money, and ultimately a customer's trust.
Many Indian shoppers, according to news outlet Techwire Asia, want same-day deliveries in addition to safe and quick deliveries. As a result, many online customers anticipate same-day deliveries across the board, following online groceries and pharmaceuticals that pioneered the practice.
While there are numerous advantages to selling online, there is also considerable competition. However, you can create an eCommerce business that stands out and succeeds with the correct tools and thorough planning.