Importance of Web Traffic

 Importance of Web Traffic

Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business effectiveness at attracting an audience.

When ecommerce took off in the 1990s, the metric of web traffic was first viewed as the most important means of determining a website's popularity, as other metrics did not yet exist to gauge online success.

Your web traffic sources can be mainly categorized into four:

·   Direct Traffic 

·   Referral Traffic 

·   Paid Traffic (Campaign Traffic) 

·   Organic Search

Direct Traffic –If you are receiving copious amounts of direct traffic then – Voila! You have a lot to be excited about. Direct traffic represents your loyal readers or repeat visitors! If you are running an e-commerce website, then this traffic signifies your existing satisfied customers who are re-visiting your site to purchase more! Direct visitors are the ones who know your brand well and recognize you as a subject matter expert or a solutions provider. 

Referral Traffic – This type of traffic can be further broken down into individual referrers and referring domains. Individual referrers are the individual pages on a website that sends traffic to your website. And referring domain traffic is the sum total of all the traffic coming from a single domain. 

Organic Search Traffic – This kind of traffic is a tell-tale sign that your website is ranking high for certain keywords in the search engine results. That’s awesome news! However, it doesn’t include the traffic coming from your Pay-Per-Click ads that also pop-up near the search results. So, the higher you are ranking for competitive keywords, the more organic search traffic you will receive on your website. 

Ad or Campaign Traffic – If you are looking to increase targeted traffic to your website with minimum effort and time, then you got to run online ads. This traffic can cost you some money, but it can draw thousands of visitors to your website in a very short time. This traffic is almost instantaneous provided your ad campaigns are successful! Unlike organic search traffic, you need not spend weeks or months slogging to write quality articles for your website and wait patiently for them to rank high in the search results to receive organic search traffic.

As a business owner, it’s vital to keep track of both the actual numbers and percentages of these above traffic sources. It will not only expose the shortfalls of your marketing campaigns but also let you do a comparative study of where your traffic is originating from. The resultant data from this study is vital for optimizing your marketing efforts and fine-tuning your traffic acquisition techniques.

organic search traffic can certainly lead to higher conversions if the traffic has a good amount of quality leads. A higher volume of organic search traffic need not always translate into higher sales volume if the percentage of qualified prospects is low. In a survey conducted by MarketingSherpa.com among business owners, almost all of their participants marked search engines as the top source of website traffic – both in terms of volume and quality.

Talking about ad or campaign traffic, you must analyze which PPC ads are sending you the most qualified leads, and which type of ads are leading to better conversions. Is it banner ads, text ads or is it some other type of ads? The same goes with every traffic source that you are tracking. 

A common misconception about website traffic is that any traffic is good traffic. It is important to remember that you are not trying to attract everyone to your site but people who are interested in your topic or what you are selling.

Of course, you can make money with higher traffic, generally speaking, with higher volume but it will be short term and unpredictable. Many successful marketers know that driving targeted traffic to your site will generate the most long-term revenue.

Priya Kesharwani [MBA]

Marketing Manager

https://www.portrait-business-woman.com/2022/07/priya-kesharwani.html 

priya.aircrews@gmail.com

https://pa.vcardinfo.com 

aircrews.priya@gmail.com

 

#website #traffic #webtraffic #organic #inorganic #leads #conversions #reach #promotion #ranking #pageranking #visits

How does LinkedIn benefit MBA Learners Harneet Kour

 How does LinkedIn benefit MBA Learners? 

- @Harneet Kour 

Are you on the Internet to do more than simply tweeter or post reels on Insta? Are you interested in establishing a professional relationship? Are you in search of a branding platform to help you get noticed and get hired? If you feel excited and enthusiastic, read the questions; the answer yes is an evident yes. If so, #LinkedIn is one of the best platforms for business networking. 

The most frequently asked question is: As a student, why do we have to build professional relationships? Read the answer carefully and understand the rationale. 

You, the students, are the basis of the whole development. Your professional relationships will help and guide you in transitioning from student to contributing member status of the company. 

Here are five essential reasons an MBA should be on LinkedIn.

1. Set up a Professional Profile.

Your profile includes details of your professional qualifications, academic skills, certifications, professional background and years of professional experience (if applicable). You add a biography of yourself outlining your talents, aspirations and how you plan to reach them. You put in a professional picture. All of this helps you strengthen your online presence. The first step to developing a professional network begins there. Please remember that your LinkedIn profile is not your CV.

2. Publish Content.

Where better to post company, management, financial and other related content than LinkedIn? A large part of the corporate team works with LinkedIn. 

You can post your original submissions, articles and projects on LinkedIn as blog content. Employers in your career niche will notice you, and if your content is informative and valuable, you could be offered a job opportunity or a work placement. 

3. LinkedIn is the best place to apply.

A business company might hire you if you have a solid professional profile and valuable content. Each day, LinkedIn is daily updated with multiple job vacancies. You can find jobs by optimising your skills, positioning and localisation. You can also apply directly through your LinkedIn profile. However, it is strongly suggested to attach your résumé. 

4. Establish your Brand.

LinkedIn facilitates creating your brand. A professional image and powerful summary highlighting your academic skills and accomplishments help you showcase your professional being. Each recruiter or someone at a related position who visits your profile can better understand how you can prove to be a valuable asset to the company. It gives them an insight into how your vision can help their business grow and prosper. 

5. Let LinkedIn Help You Rank Your Name On Google.

When you apply for a job, it's more likely that your recruiter will be looking for you on Google. Ask yourself how to rank high on Google. In addition to Wikipedia, Facebook, Twitter and YouTube, LinkedIn has a strong domain authority. It is, therefore, very logical to establish a solid professional profile on LinkedIn. Improve your visibility by interacting, commenting and interacting with fellow students or people with similar work and academic backgrounds. You can begin to follow entrepreneurs, motivators, MBA recruiters and mentors. Add your invaluable insight to their posts. And yes! Ensure your LinkedIn profile is not set to High Privacy Mode. Google may not index your profile. 

Keep engaging. You should not be disappointed if you are not offered a position. There is still much to learn from the platform. Take this as a daily dose of training and improvisation.

Harneet Kour 

How does LinkedIn benefit MBA Learners? 

#LinkedIn #MBA #business #opportunity #profile

Brand Ambassadors and Influencers

 Brand  Ambassadors and Influencers

A Brand  Ambassador is someone who promotes a Brand  and its products to their network with the objective of increasing Brand  awareness and helping drive sales. A successful Brand  Ambassador is the key to increase your visibility, make your Brand  trustworthy and increase your revenue by generating maximum sales. Digital marketing agencies look for known faces to increase the Brand  value. Famous celebrities, influencers and bloggers are followed by the masses, which make any product famous in a short span of time.

An influencer is someone who creates an impact among a specific group of people. When we talk about social media, we refer influencers as somebody who has many followers and is followed by a targeted network of followers. 

Ambassadors are also experts at sharing your products with others via word-of-mouth. They aren’t always celebrities, and they don’t always have a gargantuan network of social media followers. But they are usually authorities in their field – and the field your Brand  serves.

For example, a dentist would make a credible Brand  Ambassador for mouthwash. Or a fitness instructor would be a reliable Brand  Ambassador for Lululemon.

Social media platforms are the best place to find the right influencer. Instagram, Facebook, Twitter, YouTube, Pinterest, LinkedIn, and blogs, you just need to know how to find them and reach them. Major Brand s need popular faces while new Brand s can approach somebody who is active on social media. The most creative digital marketing agencies look for a spitting image of their customer in their influencer or Brand  Ambassador, who has the same characteristics.

 For example, food bloggers or travel bloggers who have the same interest as you do. Such bloggers carry influence in their social media handles.

The best marketing agencies build strong relationships with their Brand  Ambassador and this is how they get started on influencer marketing. 

Both Brand  Ambassador programs and influencer programs are effective ways to gain new customers. After all, people trust recommendations from their network far more than they trust traditional ads.

Many companies use these terms interchangeably. And Brand  Ambassadors and influencers can serve the same basic purposes.

Both share your product with their audience, which helps grow your customer base. However, several key factors separate Brand  Ambassadors vs. influencers.

Priya Kesharwani [MBA]

Marketing Manager

https://www.portrait-business-woman.com/2022/07/priya-kesharwani.html 

priya.aircrews@gmail.com

https://pa.vcardinfo.com 

aircrews.priya@gmail.com

https://www.anxietyattak.com/2022/08/brand-ambassadors-and-influencers.html

Co-Branding

 Co-Branding

Co-Branding is a marketing strategy that utilizes multiple Brand names on a good or service as part of a strategic alliance. Also known as a Brand partnership, co-Branding (or "coBranding") encompasses several different types of Branding collaborations, typically involving the Brands of at least two companies. Each Brand in such a strategic alliance contributes its own identity to create a melded Brand with the help of unique logos, Brand identifiers, and color schemes.

The point of co-Branding is to combine the market strength, Brand awareness, positive associations, and cachet of two or more Brands to compel consumers to pay a greater premium for them. It can also make a product less susceptible to copying by private-label competition.

Understanding Co-Branding

Co-Branding is a useful strategy for many businesses seeking to increase their customer bases, profitability, market share, customer loyalty, Brand image, perceived value, and cost savings. Many different types of businesses, such as retailers, restaurants, carmakers, and electronics manufacturers, use co-Branding to create synergies based on the unique strengths of each Brand. Simply put, co-Branding as a strategy seeks to gain market share, increase revenue streams, and capitalize on increased customer awareness.

Co-Branding can be spurred by two (or more) parties consciously deciding to collaborate on a specialized product. It can also result from a company merger or acquisition as a way to transfer a Brand associated with a well-known manufacturer or service provider to a better-known company and Brand. Co-Branding can see more than just name and Brand associations; there may also be a sharing of technologies and expertise, capitalizing on unique advantages of each co-Branding partner.

Companies should choose co-Branding partners very carefully. As much as a company can benefit from a relationship with another Brand, there can also be risks. A good strategy is to slowly roll out a co-Branded product or service before publicizing and promoting it, thereby giving the marketplace time to vet it.

 

Co-Branding vs. Co-Marketing

Co-Branding and co-marketing are similar concepts in that both involve partnerships between Brands that seek to bolster their marketing efforts, but they differ in how they are executed. Co-marketing aligns the marketing efforts of two partners but does not result in the creation of a new product or service. Co-Branding, by design, is based on the creation of a new product or service.

Successful co-Branding partnerships

1.    GoPro & Red Bull

2.    Pottery Barn & Sherwin-Williams

3.    Casper & West Elm

4.    Kanye and Adidas

5.    BMW & Louis Vuitton

6.    Starbucks & Spotify

7.    Apple & MasterCard

8.    Airbnb & Flipboard

9.    Uber & Spotify

10.   Levi's & Pinterest

 

Priya Kesharwani [MBA]

Marketing Manager

https://www.portrait-business-woman.com/2022/07/priya-kesharwani.html 

priya.aircrews@gmail.com

https://pa.vcardinfo.com 

aircrews.priya@gmail.com

 

Importance of Logo and URL

 Importance of Logo and URL

A Logo is a symbol comprised of words, images, and colors that is used to identify a brand or product. Specific types of Logos come in all different shapes and sizes that run the gamut from simple text Logotypes to abstract Logo marks [we’ll go into more detail about those soon].

A URL [Uniform Resource Locator], more commonly known as a "web address," specifies the location of a resource [such as a web page] on the internet. A URL is human-readable text that was designed to replace the numbers [IP addresses] that computers use to communicate with servers. They also identify the file structure on the given website. A URL consists of a protocol, domain name, and path [which includes the specific subfolder structure where a page is located] and has the following basic format:

e.g. protocol://domain-name.top-level-domain/path

A Logo is important because it:

1. Reveals your identity

Remember those old Westerns where cowboys branded cattle? They did it to mark ownership. Your Logo should do the same thing [minus the pain of a red hot branding iron]. Imprinted on your products, your business card and your website, your Logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.

2. Invites new customers to get to know you

We don’t live in a monochromatic world. People are drawn to interesting design and color. The Logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.

3. Distinguishes you from the competition

There are certain symbols that come to represent particular industries or products. For example, how many pizza places have you seen with a Logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe holding a ridiculously huge pizza? A good Logo reflects who you are, but it should also distinguish you from everybody else. A good Logo should dare to be different.

4. Can be everywhere

Placing your Logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. If you’ve developed your brand message and successfully tied it to your Logo, everything you do and create becomes associated with the Logo and the brand.

Why is the URL Important?

As the URL is defined, it is the name of your resource online. Every entity that accesses that element uses, refers to, reads, and otherwise consumes the structure of your URL as an instrumental part of your webpage. Most Content Management systems, like WordPress, provide you with a structure for your URL out-of-the-box. But a little attention and direction can really give your content a step forward in performing online. You may not realize how many places the URL is being used.

-URLs are often the text used to link to a webpage

-URLs are commonly printed on marketing collateral such as business cards, flyers, billboards, and emails

-URLs are an influential factor in how your webpage may rank in an Internet search

-URLs are often spoken by your sales and/or support staff.

Priya Kesharwani [MBA]

Marketing Manager

https://www.portrait-business-woman.com/2022/07/priya-kesharwani.html 

priya.aircrews@gmail.com

https://pa.vcardinfo.com 

aircrews.priya@gmail.com

Moral Boosting By HR Managers

 Moral  Boosting By HR Managers

Moral  Boosting By HR Managers

Morale is an Employee’s attitude towards His or Her Job, Employer, and Colleagues. Employee Morale as the Psychological state with respect to satisfaction, confidence and resolve; The attitude of an individual or group of Employees, resulting in courage, devotion and discipline; Level of fulfillment one has with Intrinsic Work aspects, Such as Variety and Challenges, Feedback and Learning. Morale is essentially an in general attitude of an individual or group towards all aspects of work in a Organization. Morale even leads to effective work. Keywords: Employees Attitude, Employee Behavior, Employee, Engagement, Employees Morale, Organization.

Employee morale is determined by your people’s views and opinions towards their work environment and their overall level of satisfaction towards serving as an ambassador of your company. Employee morale has a direct effect on employee engagement, productivity, and retention.

The following ways through which HR can boost the morale of the employees are:

1. Streamline work responsibilities by your people’s talents and skills

Boost employee morale by allowing your people to concentrate on doing work that drives them is a win-win for both the employee and the employer. 

2. Give them room to grow through professional development opportunities

Helping your people grow by providing opportunities for professional development, career advancement, and upward mobility within your company by investing in growth opportunities such as resources and industry events.

3. Recognize Employee achievements with genuine Appreciation

Employee recognition keeps your workforce motivated and can help boost employee morale. When you create an environment in which good work is appreciated, your people will feel empowered in their ability to contribute to your company.

4. Be transparent with your company’s Vision and Goals

One of the most valued aspects of corporate culture across the board is transparency. Employees tend to feel much better about their organization when management is transparent with the company’s progress, goals, and actions. The more transparent a company is about its actions, the more employees will feel comfortable.

5. Open the floor for feedback and listen to your people

If your employees know their voices are heard and they’re considered an integral member of the company, you will sustain their trust in the company and boost employee morale. HR should promote the importance of encouraging an open door policy when it comes to taking in their feedback, concerns, ideas, and suggestions and listening to your people.

6. Create and promote a lunch culture at the office

Creativity and innovation happen when people change their environment... staying in the same location is really detrimental to creative thinking… You need to get the top managers to be part of this community of taking time off in the middle of the day to eat lunch, to go for a walk, to have a coffee break. They need to be included in the community and model that behavior for the rest of the workforce.

7. Build a strong Team by giving back together

Productivity increases when employees work together toward a common goal. As a result, every employee feels empowered and inspired to do their part, to not let the team down. Workplace giving and volunteering are effective methods for fostering that desired team environment and the resulting productivity.

8. Promote an atmosphere of celebration and Team spirit

“Work” and “fun” don’t need to be mutually exclusive—provide causes for celebration and fun in the office. This brings attention to the importance of showing you care for your people as human beings by celebrating birthdays in the office and acknowledging personal achievements such as graduations and work anniversaries. This will have a positive influence on raising your company’s team spirit.

Sulochana Arora [MBA] 

Manager HR  

AirCrews Aviation Pvt. Ltd.

www.AircrewsAviation.com

Sulochana Arora@Air-Aviator.com 

https://www.portrait-business-woman.com/2022/07/sulochana-arora-mba-manager-hr-aircrews.html 

https://sulochanaarora.vcardinfo.com

Moral Boosting By HR Managers

https://bit.ly/3PumpC9

@Sulochana Arora