Brand Ambassadors and Influencers
A Brand Ambassador is someone who promotes a Brand and its products to their network with the objective of increasing Brand awareness and helping drive sales. A successful Brand Ambassador is the key to increase your visibility, make your Brand trustworthy and increase your revenue by generating maximum sales. Digital marketing agencies look for known faces to increase the Brand value. Famous celebrities, influencers and bloggers are followed by the masses, which make any product famous in a short span of time.
An influencer is someone who creates an impact among a specific group of people. When we talk about social media, we refer influencers as somebody who has many followers and is followed by a targeted network of followers.
Ambassadors are also experts at sharing your products with others via word-of-mouth. They aren’t always celebrities, and they don’t always have a gargantuan network of social media followers. But they are usually authorities in their field – and the field your Brand serves.
For example, a dentist would make a credible Brand Ambassador for mouthwash. Or a fitness instructor would be a reliable Brand Ambassador for Lululemon.
Social media platforms are the best place to find the right influencer. Instagram, Facebook, Twitter, YouTube, Pinterest, LinkedIn, and blogs, you just need to know how to find them and reach them. Major Brand s need popular faces while new Brand s can approach somebody who is active on social media. The most creative digital marketing agencies look for a spitting image of their customer in their influencer or Brand Ambassador, who has the same characteristics.
For example, food bloggers or travel bloggers who have the same interest as you do. Such bloggers carry influence in their social media handles.
The best marketing agencies build strong relationships with their Brand Ambassador and this is how they get started on influencer marketing.
Both Brand Ambassador programs and influencer programs are effective ways to gain new customers. After all, people trust recommendations from their network far more than they trust traditional ads.
Many companies use these terms interchangeably. And Brand Ambassadors and influencers can serve the same basic purposes.
Both share your product with their audience, which helps grow your customer base. However, several key factors separate Brand Ambassadors vs. influencers.
Priya Kesharwani [MBA]