Showing posts with label Importance of Logo and URL. Show all posts
Showing posts with label Importance of Logo and URL. Show all posts

Importance of Logo and URL

 Importance of Logo and URL

A Logo is a symbol comprised of words, images, and colors that is used to identify a brand or product. Specific types of Logos come in all different shapes and sizes that run the gamut from simple text Logotypes to abstract Logo marks [we’ll go into more detail about those soon].

A URL [Uniform Resource Locator], more commonly known as a "web address," specifies the location of a resource [such as a web page] on the internet. A URL is human-readable text that was designed to replace the numbers [IP addresses] that computers use to communicate with servers. They also identify the file structure on the given website. A URL consists of a protocol, domain name, and path [which includes the specific subfolder structure where a page is located] and has the following basic format:

e.g. protocol://

A Logo is important because it:

1. Reveals your identity

Remember those old Westerns where cowboys branded cattle? They did it to mark ownership. Your Logo should do the same thing [minus the pain of a red hot branding iron]. Imprinted on your products, your business card and your website, your Logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.

2. Invites new customers to get to know you

We don’t live in a monochromatic world. People are drawn to interesting design and color. The Logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.

3. Distinguishes you from the competition

There are certain symbols that come to represent particular industries or products. For example, how many pizza places have you seen with a Logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe holding a ridiculously huge pizza? A good Logo reflects who you are, but it should also distinguish you from everybody else. A good Logo should dare to be different.

4. Can be everywhere

Placing your Logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. If you’ve developed your brand message and successfully tied it to your Logo, everything you do and create becomes associated with the Logo and the brand.

Why is the URL Important?

As the URL is defined, it is the name of your resource online. Every entity that accesses that element uses, refers to, reads, and otherwise consumes the structure of your URL as an instrumental part of your webpage. Most Content Management systems, like WordPress, provide you with a structure for your URL out-of-the-box. But a little attention and direction can really give your content a step forward in performing online. You may not realize how many places the URL is being used.

-URLs are often the text used to link to a webpage

-URLs are commonly printed on marketing collateral such as business cards, flyers, billboards, and emails

-URLs are an influential factor in how your webpage may rank in an Internet search

-URLs are often spoken by your sales and/or support staff.

Priya Kesharwani [MBA]

Marketing Manager