Lessons for Business Leaders

Why do we use Image Optimization

Image Optimization

Image Optimization means ensuring your images look flawless on desktop and mobile. And that they don’t hinder web performance.

The goal of Image Optimization is to create high-quality images with the lowest file size.

Three main elements play a role here:

· Images file size (JPEG vs. PNG vs. WEBP images)

· Compression level

· Images height and width

By finding the balance between the three, you can reduce Image size and improve website performance.

Why do we use Image Optimization?

Image Optimization is about reducing the file size of your Image as much as possible without sacrificing quality so that your page load times remain low.

It’s all about Image SEO. That is, getting your product images to rank on Google and other images search engines.

10 Tips you must know about Image Optimization.

· Use the Right Image

· Choose the Right file Format

· Optimize your Images for the web

· Use Informative files name

· Pay attention to alt text

· Separate your thumbnails from main pictures

· Create Image sitemaps

· Don’t rely on third-part Image hosting

· Integrate Social Media

· Web in doubt, consult Google’s Webmaster Guidelines.

Some main benefit of Image Optimization:

· Improve page load speed:-

Website page speed depends on many factors like website layout, design, images etc. around 65% of website weight consists of images so if you can optimize all website images well, then you will definitely see a big change in your website loading speed.

There are lots of tools to check website speed like:

1. GT metrix

2. Pingdom Tool

3. PageSpeed Insight by Google

· Improves Site users experience

Visitors love a website that loads in under 2 seconds. So if you can successfully optimize all your website images and have taken care of other things too, then you can provide them with a better overall user experience.

· Help in boosting website SEO ranking

Who doesn’t want to see his website on top of the search rankings? Image Optimization can be a powerful weapon for this; A search engine like Google loves a website which takes less time to load. Google will rank this website higher in their search results.

· Save server memory and reduce the load on server

Image Optimization is also very useful in saving server memory and it reduces extra server load.

For instance, you have 2 same images, one Image size is 900kb and another Image size is 340kb. Then the second Image will put low weight on the server and it will save your bandwidth also.

· Boost Conversations

As we have already discussed, Image Optimization helps in getting a higher rank in search results. It directly means that your website can capture more users and you can possibly get more conversions.

Kashish Nagle [MBA]

Marketing Manager

+91 9302079459

kashish.Aircrews@gmail.com

Learn Top Basic Steps to Build Your Powerful LinkedIn Profile

Learn Top

Basic Steps to Build Your Powerful LinkedIn Profile

LinkedIn Profile and Personal Brand that You Deserve.

Here are Basic Profile features you should check and update in Linkedin Profile. Some of them are very quick wins, some of them may take a little bit of time – but all of them are very worthwhile. They will help to give you the LinkedIn Profile and personal brand that you Deserve.

#Choose the right Profile Picture for LinkedIn.

# Add a Background Picture.

#Make your headline more than just a job title.

#Turn your Summary into your Success Story.

#Grow your Professional Network.

#List your Top Skills.

#Spotlight the services you offer.

#Spread the Endorsement Love.

#Manage your Endorsements more Proactively.

#Take a skills assessment.

#Request Recommendations.

# Showcase your Passion for Learning.

#Share media and marketing collateral.

#Get credit for your thought-leadership with Publications.

#Share relevant content from your LinkedIn feed.

#Add Comments.

#Follow relevant Influencers for your Industry.

#Become an employee advocate.

#Publish long-form Content – and use it to start conversations.

Soon You will learn everything you need to know on LinkedIn.

#Creative Your LinkedIn Profile Thoroughly

#Make a Custom Profile URL

#Pick the Right Profile Photo

#Get Your Headline Right

#Create a Summary That Stands Out

#Optimize Your Experience Section

#Keywords, Keywords, Keywords

#Show Off Your Work.

#Let's make the 1st Impression Counted!

#How to Create an All-Star Profile.

#The Secret Template of writing summary to attract the right Target.

#How to Create a Correct Headline.

#How to leverage LinkedIn new feature section

#How to show your experience and other projects.

#The right ways to build connections.

IMPORTANCE OF KEYWORDS & HASHTAG (#)

IMPORTANCE OF KEYWORDS

& HASHTAG (#)

A #Hashtag is a label used on Social Media sites that makes it easier to find posts or information with a theme or contains specific content. It is created by including the symbol “#” in front of a word or words without spaces.

Keywords are single words or short phrases that represent the search queries that people use in a search engine. Website owners or marketers select keywords and use them to guide content creation and optimize their webpages as part of their SEO strategy.

For a while, keywords were one of a content marketer’s only tools for getting their content in front of their target audiences. But then, #Hashtags exploded on the scene with some help from Twitter, and now entire marketing strategies are often developed around these terms. For a while, keywords were one of a content marketer’s only tools for getting their content in front of their target audiences. But then, #Hashtags exploded on the scene with some help from Twitter, and now entire marketing strategies are often developed around these terms.In fact, there is a symbiotic relationship between keywords and #Hashtags, and knowing their differences and similarities can help you create successful content marketing strategies that effectively reach your prospects. #Hashtag marketing is still relatively new, but its use has significantly grown in recent years. Mainly seen on Social Media sites, #Hashtags help you promote your content on these platforms, and get it in front of prospects who may not have otherwise known about your brand. #Hashtags are also excellent tools for increasing engagement. Instagram posts that include at least one #Hashtag have 13 percent higher engagement than those without. Keywords are some of the most vital components of content marketing. When coupled with quality writing and enticing visuals, keywords help drive traffic to your content. Although #Hashtag marketing and other methods have come to the forefront in recent years, solid keyword use still remains one of the best ways to improve SEO and rank better on SERPs.

While they are different from each other, the truth is that keywords and #Hashtags share similarities as well. On their respective channels, they are successful tools for getting your brand in front of prospects and boosting organic traffic. Whether it’s searching for a specific #Hashtag on a social network, or typing in a phrase in a search engine, if you’re using targeted words and phrases correctly, your posts and content will be put in front of potential leads.

Additionally, conducting research and analysis on #Hashtags can help inform your keyword strategy, and vice versa. For example, by looking into trending #Hashtags, you can identify some popular keywords and topics for blog posts. Then, you can share that content with those #Hashtags for an extra boost in visibility.

Keywords and #Hashtags are effective tools for marketers, both in different and similar ways. Knowing the relationship these terms share can help you create better content marketing strategies.

Priya Kesharwani [MBA]

Marketing Manager

https://www.portrait-business-woman.com/2022/07/priya-kesharwani.html

https://pa.vcardinfo.com

priya.aircrews@gmail.com

aircrews.priya@gmail.com

Psychological Triggers to Convert Leads into Customers

Psychological Triggers to Convert Leads into Customers

#Start Small
#Relate to your Customer
#Use Random Reward Schedules
#Frame your Sales Pitches in an Appealing Way
#Appeal to your Customers' Senses

#Start Small
Starting small and then gradually scaling up your requests is one way to convince your customers to do something. We see examples of this everywhere. First, a non-profit organization simply asks for your email address. Next, they keep you updated regarding their events and progress. Before you know it, they're asking you to donate. The opposite of the foot-in-the-door technique is the door-in-the-face technique, where instead of starting small, you start big. You make a large request from the get-go, maybe something ridiculous that the customer unsurprisingly turns down. Then, you make a smaller request. In this case, the customer is more likely to agree to your smaller request since it's much less ridiculous than the large request you started off with.

#Relate to your Customer
This phenomenon where people tend to view others who are similar to them more favorably is called in-group favoritism.
All in all, the best way to motivate your customers to do something is to say that customers in their situation have done so. Try to find common ground and draw similarities among your customers as well as between your company and your customers.

#Use Random Reward Schedules
Although humans and animals are very different, we are also very similar. Imagine if a restaurant didn't tell us when they're going to give us a free drink. We'd probably be going back as much as we could to maximize our chances of getting that free drink! Cereal brands and Willy Wonka's chocolate factory take advantage of variable reinforcement by putting golden tickets in some of their cereal boxes or candy bars, spurring us to want to buy more for a shot to win!

#Frame your Sales Pitches in an Appealing Way
When coming up with your sales pitches and marketing messages, be sure to take this into account! Think of more appealing ways of framing your messages - even if your messages are describing the same thing!

#Appeal to your Customers' Senses
After flashing a certain number of images, the researchers then presented 2 similar images to participants. One image was an actual image that was flashed but the other was one that looked similar to the actual image that was flashed. They then asked participants, of the two images below, which was the one that you actually saw?
They found that participants were shockingly accurate at identifying the images that were actually flashed and were not fooled by images that were incredibly similar. In other words, they remembered the visual details of the images that were flashed and could distinguish subtle differences between the images that were flashed and the images that looked similar but were not actually flashed. In fact, for 2,500 images that were flashed, the accuracy was around a whopping 90%!

https://www.anxietyattak.com/2022/08/psychological-triggers-to-convert-leads.html

Top Social Media Marketing Tools for MBA Marketing Professionals

Top Social Media Marketing Tools for

MBA Marketing Professionals

By Manisha Rewani

@Facebook

@Instagram

@LinkedIn

@Twitter

@Google+

@Pinterest

@Quora

@Youtube

Facebook

Facebook has 1.56 billion active users per day. Think about it. That's almost five times the population of the United States, 20% of the world's population ... and counting. So imagine the social impact you can achieve through Facebook in terms of peer effectiveness, e-commerce transactions, referrals, customer relationships, reputation, brand awareness, and more (not to mention when combined with other social media platforms). It is not only the number of people, but also the amount of attention that facebook owns. Globally, the average user spends almost an hour per day on Facebook. Given that the average person sleeps eight hours a day, that means that about 7% of our awakening time is spent scrutinizing social networks.

Instagram

Instagram is the second most used network behind Facebook. The popular visual social media sees over one billion monthly active users and 500 million daily Instagram Stories. Of course, Instagram isn't just for personal use anymore. It is now a global platform for brands to humanize their content, recruit new talent, showcase products and inspire their audiences.

Furthermore, Instagram users are not only active, they are also engaged. About 59% of the platform's active users visit the site daily and spend at least 7 hours a week browsing content and interacting with friends and brands.

Instagram can also help you increase brand awareness and launch new products. Every month, 130 million Instagram users interact with shopping content. Instagram allows you to promote your brand and product in a friendly and authentic way without hard selling to your customers.

Today LinkedIn is an engaging social network where users can interact, share opinions, connect digitally and improve their professional profile. Additionally, LinkedIn has over 774 million members in more than 200 countries and territories around the world.

LinkedIn serves as a powerful social media platform to connect with professionals and businesses, strengthen brand identity, and engage in business-to-business marketing to promote goods and services. It should be part of any overall social media strategy.

LinkedIn marketing can be an effective means of raising your business profile—if you do it right. Overbearing, “salesy” approaches are generally not well received. Rather, businesses that leverage their industry expertise to prove themselves as thought leaders in their field tend to achieve success

Twitter

Twitter has more than 145 million active daily users, Twitter should be a part of your marketing strategy. It’s the most popular social media network, and it’s a Wealth of customer insights and opportunities to build your brand, increase sales and win fans. Almost 500 million tweets sent every day, you need to be strategic and savvy in order to win and hold your audience’s attention.

Google+

Google+ is a social networking platform provided by Google and enjoyed by millions of users. In addition to being a networking platform, it is also a channel to make yourself known by search engines. Your presence on Google+ helps improve the visibility of your local search results.

Pinterest is a social networking site that provides a platform for planning, gathering, discussing and sharing ideas, common interests, and redirecting traffic to corporate portals or blogs. It is a visual bookmarking tool that helps you discover and save creative ideas.

Although Pinterest launched nearly 5 years after Facebook and Twitter, it has 100 million active users with 176 million registrations. These numbers show that many people use Pinterest. Business owners around the world can use this website as a tool to drive traffic and build audiences for marketing their business.

Quora

When creating a digital marketing strategy, one of the most important parts of any strategy is understanding audience behavior and targeting the right audience. In order to achieve the desired results, it is crucial to determine the user's intent.

We all know Quora as a Q&A site and use it as a great resource for researching and improving campaigns.

It is a highly targeted platform apart from other social media platforms where you have to grab the attention of your potential customers and work hard to convert them.

But in Quora, you'll find a determined audience that is actually looking for those answers, and by providing quality answers, you can easily convert them into paying customers.

Youtube

YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, more than half of all marketers (55%) use YouTube as part of their marketing strategy.

A quarter of internet users spend 10 hours or more watching videos, and YouTube has more than two billion active users worldwide. The platform is so extensive that it is accessible in 76 different languages.

Not only is your audience on YouTube, but as the web’s second largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to show unique content that viewers can easily watch and share.

YouTube marketing can be an intimidating tool for brands. It combines a strategic principle — SEO — with one of the most resource-intensive forms of media — video. That's why we've created this comprehensive guide for both YouTube pros and beginners.

Youtube provides services like read along with bookmark it for later, or jump to the section that interests you most.

Manisha Rewani [MBA]

Manager Mktg

AirCrews Aviation Pvt. Ltd

www.AircrewsAviation.com

How to Go From Ordinary to Extraordinary

How to Go From Ordinary to Extraordinary

To take Ordinary to Extraordinary

Just Go From

Ordinary To Extraordinary

https://bit.ly/3OAnZlB

Raise your Standards.

You must Raise your Standards.

Understand Yourself.

Get paid for what you Love to do.

Invest in Lifelong Learning.

Have High Expectations.

Be Financially Independent.

Deal Equally Well with Success and Failure.

Work Smarter not Harder.

Turn your “Shoulds” into “Musts”

Face your Fears.

Invest in Yourself.

Go beyond the bare Minimum.

Don’t do it because everyone else does it.

Do it because you can do it in a better way than everyone else.

Be vigilant, obsessed, and not satisfied with the ordinary.

Make no excuses and focus on being better.

Care less about being right, accept the mistakes and be accountable for your work.

Care about others.

Try donating some time to a charity or even money donations will also work.

Stop discriminating. Appreciate differences and be less selfish.

Everyone is unique in their own way.

Be a mentor when you have a good hold on something and guide others.

Don’t limit yourself.

If you don’t know something then be a student and grasp as much as possible.

Accept the fact you can be on top every time.

Sometimes caring is more important than winning.

People will remember your good deeds.