What Should You Choose as a Career: Blogging or Content Writing?
By Urvashi Arya
Working from home and earning money with our writing skills appears to be a dream job. What should you do if you wish to pursue a writing career? There seem to be so many options, but this does not make it easier for new authors to know where to begin.
You must first comprehend what you can accomplish with your writing skills to make a career. There are other jobs available, but in this essay, I'd like to focus on two of them: blogger and content writer.
What Do Content Writers and Bloggers Do?
The purpose of a blogger is to create unique and intriguing blog content. It could be their blog, a business blog, or a collection of blogs from various clients. Though a corporate style can limit a blogger's creativity, most bloggers are encouraged to share their minds and let their personalities shine (especially when it comes to less corporate and more personal blogs).
Bloggers are famous for two reasons: they produce unique content and have much knowledge in their industry. It is conceivable for a blogger to work in multiple niches simultaneously; however, this does not often happen, primarily due to time commitment.
The content writer specializes in writing website content. This may look like a copywriter's job, and it is. On the other hand, copywriters develop a wide range of written content, whereas content writers focus solely on websites.
Unlike bloggers, who typically stick to one niche, content writers are more adaptable because they accept requests from various businesses. Their purpose is to produce high-quality content that provides the audience with all the information they require about a website, a product, or a service. Furthermore, they do not have the same freedom as bloggers to express personal and outspoken viewpoints. Instead of representing oneself, the content writer must represent their organization or clients.
Which Career Should You Choose?
There is no typical response to this. Blogging may appear more enticing to some writers, but it is not a simple task. When you start your blog, you must know how to write fascinating content and advertise it, optimize it for SEO, engage with your readers, etc. You must also study other skills that may appear unrelated to the writing process. For example, no blog would be complete without a design, and while there are plenty of free templates available online, you'll need to learn how to use them (as well as various plugins that will help you in your work).
If you want to pursue a career as a blogger, you should be aware that it always takes some time before you start making substantial money. There are numerous ways to make money from your blog. For example, you may work with various ad services, write product reviews, sell your items, or charge users for additional information. However, before you can begin doing this, you must first make your blog popular - which may take some time and effort.
This isn't to say you shouldn't give it a shot. If you want to blog and make money simultaneously, you can sell your blogging services on several freelance platforms or find another writing job that will pay you while you work on your blog.
Another thing is content writing. To begin working, make an account on one of the most prominent freelance platforms, build a portfolio, and start looking for clients. Even if you don't locate any clients in the first week, you'll start being paid soon enough. And if you're excellent at it, you'll be able to develop your particular brand.
This isn't to say that having good writing skills is all one needs to be a successful content writer. You'll also have to learn a lot and put in much effort to write texts that carry the content to the audience and are SEO-friendly.
Although these two jobs are different, they both demand devotion and strenuous effort to succeed. You're in luck because you don't have to select right now. You can attempt both occupations to discover which one provides you the most joy and results in the most success. Alternatively, if you try and still can't decide between two of them, you can combine them.
For example, you can generate money by writing content and trying to create and promote your site simultaneously. This way, you'll have a well-paying career and a hobby that could potentially become a source of money.
In this scenario, I propose pursuing a different niche than the one you're currently employed in. Switching between your writing styles is one of the most challenging aspects of merging these two careers: a content writer must be more professional, whereas a blogger can be less formal. Switching between these styles may be more difficult if you try to write for the same niche. Furthermore, picking a particular place for your blog will divert your attention.