CO-BRANDING

 CO-BRANDING

Branding- is the process of developing a unique name or identity for a product or business. A brand particularly consists of a name, logo, other visible features including logo, images, symbols, etc.

It is important since it ensures awareness and loyalty among the customers. Having a unique brand is crucial as it differentiates a product from its competitors and it is critical to brand a product to attract the customers. There are 4 steps to create a successful brand: -

1. Define how one wants to be perceived by the customers?

2. Brand is a promise that makes it different from others. Business should be organized based on this promise.

3. The promise should be communicated through branding campaigns like advertisements, social media etc.

4. The business should be consistent in completing the promise.

These 4 steps lead to a great brand.








Let us talk about the very important and trending type of branding, i.e., Cobranding.

Cobranding is a type of branding where two brand are associated with each other as partners and where success of one brand brings success to the other. It can boost the reputation of two or more brands depending on the strategy used. There are 4 strategies at play: -

To gain market share

Global brand

Brand reinforcement

Brand extension






Following mentioned are some examples of co-branding: -

1. Starbucks and spotify

In 2015, spotify and starbucks teamed up as co brands. Under this, spotify gave premium subscription to all starbucks employees. This also helped the customers to hear the playlist on spotify while they are at starbucks through the starbucks app. While, spotify also offered dicounts on its premium subscription. This is a great example of cobranding as it was beneficial for both the brands in the long run.


2. Nike and Apple

Back in early 2000, Nike and Apple merged as a co-brand to provide fitness watches and clothin. Nike’s fitness side and Apple’s tech side played to their advantage and was a huge success.


3. Redbull and GoPro

4. Uber and Spotify

5. Visa and Mastercard

6. Dairy milk and oreo


For co-branding, the situation should be a win-win for both the brands.






Benefits of Co-Branding

Builds brand awareness

Improves your brand perception/ grow your customer base by  teaming up with another brand

Builds trust among the customers

Two marketing efforts on the cobranded product or service













Ishita Bagga

Manager Mktg

AirCrews Aviation P Ltd






Every Manager requires the following Ten Essential People Management Skills. By Urvashi Arya

Every Manager requires the following Ten Essential People Management Skills.

By Urvashi Arya 



#Managerial Qualities

#Managerand Leader

#Leadership Skills

#Organizational Skils

#Managerial Skills

#Team Building


Being a manager is a difficult job. This job asks you to take on more responsibility, step up as a leader, and learn a new set of abilities.


People management abilities are the most valuable of all the new talents you'll need to learn. This makes it obvious; after all, your primary responsibility is to connect with and assist your staff as a manager.


But how can you know which people management skills to focus on when there are so many? While there's no incorrect or correct response to this scenario, here are a few essential and required skills that every manager needs to have to succeed in their roles.


1. Communicate – In a Meaningful Way:


This may seem self-evident, but practical communication skills are essential for any boss. This involves communicating effectively, transparently, and in a way that your staff understands. If you're unsure about your communication abilities, your coworkers can act as a sounding board.


Communication is a breeze when your team is only a few people. When you have a team of ten individuals, you need to hold regular meetings to keep everyone informed about what's going on. When your firm has 100 employees, you must invest much more in communication to ensure that your staff is engaged and that you are a good manager.


Example:


Many of your staff are misinterpreting project instructions, so you check in with them to figure out what's going on. It turns out that your project communication was confusing, which perplexed your crew.


You get actionable feedback on what went wrong and enhance that area of your communication approach to ensure this doesn't happen again.


2. Demonstrate your trustworthiness:


The capacity to display trust in the people you manage is one of the most crucial qualities to have as a manager. According to studies, 61 percent of employees believe that trust between them and their superiors is critical to job fulfillment.


But you don't even need to look at the numbers to understand that this is true. It'll be hard to find someone who appreciates being micromanaged or feeling untrustworthy in their employment.


Example:


Your high-performing employee wants to advance in their position and take on a new project that will test them. You encourage and push them to go for it and assure them that you'll be there to help and assist them in any way you can. As a result, the employee produces excellent results and expresses gratitude to you for entrusting them with such an enormous task.


3. Exercising Empathy:


Empathy is essential for building great relationships with your staff. Bringing compassion to your talks as a manager will make it easier for your employees to open up to you, whether they have a professional disagreement or deal with personal issues at home.


Don't worry if you don't think you're inherently compassionate. Empathy, according to studies, is a skill that can be learned. 


Example:


Your team member has recently lost a close family member and is having trouble concentrating at work. You give them the required push to take as much time as they need to heal, give them more leeway with their deadlines, and relieve them of some of their responsibilities.


Your colleague feels comfortable speaking up to you about additional challenges or problems because you showed Empathy throughout this challenging scenario.


4. Actively listen:


Accurate, deep listening skills are challenging to master, but managers who possess them are almost always more effective than those who lack them. On the other hand, managers who listen are truly there throughout a conversation and take in the information they provide.


Managers who listen to the dialogue, on the other hand, are not entirely engaged and are likely to overlook important information.


Example:


Your employee is irritated and needs to express himself. Rather than zoning out throughout the conversation, you pay close attention and pinpoint the problem's source. You brainstorm a solution and take action to address the start of the issue as a group.


5. Inspire Others:


Most of the employees you supervise will inevitably become trapped in a rut. Maybe they're bored with their projects, unsure about their career path, or simply uninterested in work. Whatever the cause, you must be able to boost them up and urge them to resume their previous levels of performance.


This entails more than just encouraging them; it also necessitates identifying the source of their disengagement and devising strategies to address it actively.


Example:


Your team's top performer appears to be uninterested. You approach them to discover what's up and discover that they're bored because they aren't being challenged.


Fortunately, there's a big project that's recently started and could use some extra support. Because your employee is ecstatic about this new chance, you collaborate to ensure that they are prepared for success.


6. Acknowledgement:


You were probably recognized for your work as an individual contributor before you became a manager. As a manager, your job has reversed, and your attention has shifted to putting the team in the spotlight.


There are numerous advantages to honoring your employees, including that 85 percent of organizations that spend 1% or more of payroll on recognition perceive increased employee engagement.


Example:


Your team has spent weeks repairing a bug that was causing many headaches for your customers. Your reward and recognize them with an impactful recognition idea once the problem is fixed, such as offering thanks at the next all-hands meeting or taking the team out for a pleasant lunch on the company's dime.


7. Assign responsibilities:


This isn't just about distributing work to your team at random. It all concludes with listening to your employees' goals and preferences and factoring them into your decisions.


This can be not easy because you can't always make everyone happy, but your team will understand if you make a real effort and convey the reasoning for your decisions.


Example:


You're going to start a massive project, so you call a team meeting to see who would be interested in working on what. You take the time to carefully evaluate everyone's ideas and delegate assignments based on what you heard and feel to be the best decision for the team after hearing everyone's preferences.

8. Give your feedback:

One of your most critical and crucial responsibilities as a manager is providing feedback, not just during performance reviews. It's vital to provide your staff with regular feedback on what they're doing well and where they can improve.

This is a difficult skill to perfect since it necessitates the use of the appropriate wording and striking a balance between candid and empathic.

Example:

It would help if you had a challenging chat with one of your employees about how they can improve their performance.


You approach the conversation with an open mind and transparent communication to ensure that your employee understands the problem but does not feel threatened. You collaborate on a performance improvement plan and meet regularly to ensure it's on track.

9. Join the dots:

You don't want your employees to think of you solely as their "boss." While this was previously the norm in the workplace, it is no longer the case, as modern businesses emphasize building genuine, long-term connections with their employees.


As a result, mastering the ability to connect with others is a crucial people management talent. This involves relating to your team on a personal level and schedule. Taking the time to check in on them every day, weekly, or monthly shows you care for your colleagues as people, not simply employees at your company.


Example:


It's a busy season at your company, so you make a dedicated effort to get together for lunch or keep a check in on them via Slack on occasion and the weekly one-on-ones you've set up with the staff you supervise. As a result, your employees felt cared for and supported throughout this stressful time.

10. Assist Others:

Finally, when it comes to being a manager, the capacity to empower others is critical. Providing employees the liberty to make and implement their own decisions and start with taking upon delegated responsibilities — in other words, giving them the time and space they need to succeed – is what empowerment is all about.


Example:

Your employee wants to launch a new initiative that they're enthusiastic about, but getting the leadership team on board will take some convincing. You encourage the employee to enroll in the program and provide them with the support, resources, and information they require to be successful.


Your employee takes the fresh concept and goes with it, presenting it to the leadership team and utterly surprising them.

Final Thoughts

Don't worry if you can't check off all of these people's management abilities. The nice thing about these abilities is that anyone can learn them — all it takes is some deliberate practice and self-awareness.


Start with a few personally meaningful to you or are characteristics you admire in previous managers. You'll be able to build a comprehensive range of people management skills over time.


Urvashi Arya   

Urvashi Arya - Content Writer - Vantage ITeS Consulting | LinkedIn

https://www.portrait-business-woman.com/2022/04/urvashi-arya.html

https://www.anxietyattak.com/2022/04/9-reasons-why-leadership-motivation-is.html

https://www.anxietyattak.com/2022/04/how-can-sip-help-you-become-wealthier.html





www.anxietyattak.com




Why is NFT a Good Investment Right Now? By Urvashi Arya

 Why is NFT a Good Investment Right Now?

By Urvashi Arya 



#Finance

#Personal Finance

#Stocks (Finance)

#Trading (Finance)

#Investment Advice

#Investing

#Stock Markets

#Investment Strategies

#Finance and Investments

#Investing in the Stock Market


For quite some time, non-fungible tokens (NFTs) have gained popularity as a rewarding investment choice. Many artistic and creative things are now selling for exorbitant amounts, with small inventors, crafters, and artists making millions of dollars. But, are all of the hype and chatter surrounding this hot investment choice justified?


They're selling like hotcakes versus NFTs, from fantasy games to digital artworks to self-created music videos and other items. While the buzz around NFT continues to develop, generating substantial interest among investors and content creators, it's time to weigh and analyze the advantages and disadvantages of this investment opportunity.


What Is an NFT (non-fungible token)?


Non-fungible tokens (NFTs) are digital assets that reflect the transaction value of various products, including game characters and in-game qualities, artworks, music, and movies. Cryptocurrencies can be used to sell and buy the items represented by the tokens. Blockchain is the same decentralized database technology that powers both cryptocurrencies and NFT.


NFTs have one-of-a-kind identifying numbers, and the tokenization of digital works and assets causes a scarcity of supply. This is why, unlike other non-tokenized digital assets, NFTs do not guarantee ample supply. While other digital contents and assets continue to flood the market with infinite quantities, NFTs are scarce and difficult to obtain.


The question is why, when all of these digital products are available for free, individuals will spend millions of dollars on them. This is since, for the first time, these digital assets can be purchased by paying a fee. Every NFT that represents an item has built-in authentication that refers to the item's ownership by a certain person. NFTs' extreme appeal and skyrocketing value stem from the fact that ownership is worth more than the commodities themselves.


How do the NFTs provide creators with revenue opportunities?


NFTs, like cryptocurrencies, rely on decentralized blockchain database technology for documenting ownership status and transaction data. NFTs can stand for representation of both tangible and intangible items, such as game characters, game skins, game assets, music, digital artworks, videos, collectibles, virtual characters, and GIFs, as well as designer fashion items, designer sneakers, rare accessories, and almost anything else that isn't sold as a mass-market product.


Even digital information with a distinct value, such as Tweets, began to be sold as NFTs. The only difference is that NFTs are saved and preserved for ownership with digital tokens enabled by the Blockchain distributed ledger, just like prized possessions on a collector's shelf. Suppose you're looking for an app development consultant in the United States for your next game project. In a similar case, you might discover that your desired consultant has many NFTs for distinctive game skins and characters. Because each NFT can have distinct ownership at any time, the corporation may express interest in purchasing some of your gaming characters, providing you with a new cash stream.

Through non-fungible ownership status, NFTs provides a fantastic opportunity for content producers and digital asset makers to monetize their work and develop their brands. Instead of relying on intermediaries or agencies like auction houses, art galleries, or merchants, content creators and artists can sell their things directly to consumers using NFTs, resulting in better pricing and recurring payouts from each subsequent sale of the NFTs.


NFT is an excellent investment option because it has a lot of positives and only a few flaws.


Even Twitter founder Mike Dorsey's first-ever tweet tokenized by NFT has already fetched millions of dollars. There is news of content creators selling their artworks for millions of dollars on NFT. From loud to quiet, the NFT trend is gaining traction.


NFTs, on the other hand, have a dark side. While it has opened up enormous investment opportunities in digital material, art, and collectibles, creating a win-win situation for producers, artists, investors, and collectors, it is also important to be aware of the disadvantages of NFTs.


Strengths


  • Digital artworks, materials, and collectibles have always been deemed inexpensive and readily available compared to physical artworks and collectibles. This perception was reversed by NFT, which provided options for digital artists to earn more money.


  • Digital asset creators can easily reach a much larger audience by using NFTs.


  • Digital artworks and contents become more valued and sought after due to the scarcity caused by tokenization through NFT, resulting in higher demand.


  • NFTs, backed by a distributed database with robust encryption, provide the highest level of security for all transactions and are fully immune to data tampering and fraud.


  • NFTs fetch good prices for content creators, and the original creator gets compensated a percentage of the transaction value for each subsequent transfer of hands or transaction.


  • Instead of relying on galleries and auction houses, NFTs enable direct marketing to collectors, resulting in improved value sharing between artists and purchasers.


Weaknesses


  • NFTs require a lot of computer power, which means a lot of energy usage, which is bad for the environment.


  • Because NFTs are static assets, they remain inactive without generating revenue on their own. This can drastically reduce the market value of NFTs in the long run.


  • NFTs require a lot of resources to develop and sell, which can deplete their earning potential.


Despite a few flaws related to environmental concerns and market volatility, NFTs are a profitable investment opportunity for all parties involved. Most significantly, underappreciated and undervalued digital content providers and digital artists have discovered a way to turn their works into revenue-generating commodities for the first time. The introduction of NFT ushered in a new digital selling and buying era.


Last but not least,


You can no longer consider NFT a large bubble after reading the rationale mentioned earlier. NFT will thrive as a new means of digital content marketing for many years to come, encouraging digital artists and content providers to choose revenue-generating tokenization. The ecosystem is in its infancy with this, and it will go through more twists and turns as market demands and problems change.


Meanwhile, content providers must focus on providing more value to generate higher profits, and marketers must become familiar with this decentralized ecosystem in which creators and buyers maintain control.



Urvashi Arya   

Urvashi Arya - Content Writer - Vantage ITeS Consulting | LinkedIn

https://www.portrait-business-woman.com/2022/04/urvashi-arya.html

https://www.anxietyattak.com/2022/04/9-reasons-why-leadership-motivation-is.html

https://www.anxietyattak.com/2022/04/how-can-sip-help-you-become-wealthier.html



www.anxietyattak.com

Why is NFT a Good Investment Right Now?

By Urvashi Arya 

https://bit.ly/3y8g22t 

#Finance

#Personal Finance

#Stocks (Finance)

#Trading (Finance)

#Investment Advice

#Investing

#Stock Markets

#Investment Strategies

#Finance and Investments

#Investing in the Stock Market


How Can SIP Help You Become Wealthier? By Urvashi Arya

How Can SIP Help You Become Wealthier?

By Urvashi Arya 



#Systematic Investment Plan (SIP),
#Wealthy People and Families,
#Wealth,
#Wanting and Making Money,
#Money,
#Mutual Funds,
#Becoming Rich,
#Investing,
#Personal Finance,
#Investment Advice,

SIP stands for a Systematic Investment Plan, and it is a method of Investing in Mutual Funds. It allows you to regularly Invest pre-determined sums of money in a Mutual Fund plan. SIP allows you to Invest in Mutual Funds in a systematic and timed manner.

The systematic Investment plan allows you to contribute as little as Rs 500 for every payment. You can choose from the options of a period of daily, weekly, or monthly schedule SIP. Investing your hard-earned funds in Mutual Funds through systematic Investment plans (SIPs) is beneficial in bull and bear markets.


Why should you Invest in a SIP?

The advantage of averaging rupee costs

If you Invest in equity funds through a systematic Investment plan (SIP), you benefit from rupee cost averaging, which allows you to avoid market timing. It's a strategy in which you regularly Invest tiny quantities of money in a Mutual Fund plan.

When stock markets fall, it allows you to acquire more Mutual Fund units, and when markets rise, it allows you to buy fewer Mutual Fund units. Over time, the cost of your Investment will be amortized.

SIP encourages Investors to be more disciplined with their money.

SIP pushes you to save money before spending it. It instills discipline in you through the Investment process and assists you in achieving your long-term financial objectives.

If you have a fixed monthly paycheck, you can choose SIP dates close to payday for your monthly SIP. It assures you that you have enough money in your bank account to complete SIP transactions. Furthermore, the AMC will cancel your SIP if you miss three consecutive SIP payments.

The potential of compounding is yours with SIP.

You may want to give strong thought to Investing in stock funds through a systematic Investment plan (SIP) at a young age. It allows you to profit from the power of compounding as your Investment grows over time. Compounding is defined as the reInvestment of earnings to generate a return on Investment.

To maximize the return from equity funds through SIP over time, you must have a long Investment horizon. To build a larger corpus, you must Invest in long-term financial goals such as retirement at a young age.

You must choose an Investment that can provide you with inflation-beating returns over a long period. Over time, you could Invest in equity funds using a systematic Investment plan (SIP) to maximize your return through compounding.

How can SIP help you become wealthy?

In the long run, you can Invest in equity funds through a systematic Investment plan (SIP). It liberalizes you to regularly Invest small amounts of money in Mutual Funds without time in the market. However, you should stick with SIPs during both bear and bull market periods to build wealth. Let's look at an example of how SIP might help you get wealthy.

Assume you Invest Rs 10,000 per month in an equities fund using a systematic Investment plan (SIP). You make Investments for 15, 20, 25, and 30 years. 

If you Invest Rs 10,000 per month in an equities fund under a systematic Investment plan (SIP) for 30 years, you will have amassed a corpus of Rs 3.53 crore. Compounding enhances your wealth and makes you wealthy. However, you must begin Investing early to Invest throughout your working life and retire with a sizable nest egg. 

Please keep in mind that we've projected a 12-percent average return from the equity fund. Actual returns fluctuate based on market conditions and the fund.




Urvashi Arya   

Urvashi Arya - Content Writer - Vantage ITeS Consulting | LinkedIn

https://www.portrait-business-woman.com/2022/04/urvashi-arya.html

https://www.anxietyattak.com/2022/04/9-reasons-why-leadership-motivation-is.html





www.anxietyattak.com




How Can SIP Help You Become Wealthier?

By Urvashi Arya 

https://bit.ly/3OL7lRz

#Systematic Investment Plan (SIP),

#Wealthy People and Families,

#Wealth,

#Wanting and Making Money,

#Money,

#Mutual Funds,

#Becoming Rich,

#Investing,

#Personal Finance,

#Investment Advice,