-Ishita Bagga

“Work from home” is a new working concept that emerged after the Covid-19 pandemic spread all over the globe and it resulted in shutting down offices, shops and educational institutions as well. But, to resume the work , a new concept emerged: -”work from home” where all the employees could handle their work from their own place through digital modes. Yes, Digitization plays a very good role here as well. Offices hold meetings through various digital platforms, like Zoom, Google meet, Ms Teams, Webex, etc. Even education has taken a digital route. Professors and teachers use these popular digital platforms and students attend these lectures online and even all the exams were held online during the Covid-19 pandemic period. Now, it has been a trend because of its benefits: -

  • Better work-life balance: - Remote jobs offer flexible work schedules. Employees can start and end their day as they choose, as long as their work is complete and leads to strong outcomes.This provides a better work-life balance and the employees can also give attention to their personal lives as well.

  • No need to travel: - You can have the leisure of working anytime anywhere. 

  • Increased productivity and performance: - When you telecommute, you tend to have fewer interruptions, less office politics, a lower noise level, and fewer (or quicker) meetings. Working from home provides employees and employers with the benefit of more time and fewer distractions because there is no commute to contend with, which leads to increased productivity.

Working remotely can give employees the time and environment needed to make better decisions, which ultimately helps in leading a happier and healthier work life.

There are a lot of jobs which can be done from the comfort of your home. Specially for MBA students, there are alot of good opportunities. Some of them are mentioned as follows: -

  • Social Media marketing:- Social Media Marketing is basically a subset of Digital Marketing. It is beneficial for the brands as it adds a whole new dimension of engagement and reaction from the audience. It includes creating social media posts and posting them on different social media platforms for maximum reach. Sme of the platforms used for this purpose are: - Facebook, Instagram, Youtube, LinkedIn, Twitter, Pinterest, SnapChat, etc.

  • Email Marketing:- Emails are one of the most effective ways of marketing.Ecommerce sites and retail brands see a lot of success through providing messages regarding special offers and discounts through emails. It adds value to the brand and customers feel that they are a part of the brand. It creates an emotional connection with the audience and hence, is a very successful method of marketing.

  • Influencer Marketing:- This basically means marketing your brand with the help of influencers, which includes celebrities or authority figures. Most people get influenced by their favourite celebrity and they tend to buy whatever has been promoted by them. This brings traffic towards your brand and is an effective way.

  • Affiliate Marketing:- Affiliate marketing basically means outsourcing to other individuals or companies who will promote your products in return for a commission. 

  • Content Writing: - It includes creating content such as blogs, articles, multimedia that adds value for your audience. It may also include reports, educational videos etc.

  • Graphic Designing: - It includes designing posters, social media posts, brochures, logos for the company. These should be attractive to the audience to bring them towards the brand.

  • SEO:- Search Engine Optimisation is really an important task for brands. Proper keywords and phrases should be used in the content or on the website so that it appears in the relevant search results.

  • SEM: - Search engine marketing basically aims at filtering the content aptly so that the website appears at the top of the results when someone searches for a particular product or service associated with your brand.



‘Work from home’ as a concept has created many opportunities for everyone and has eased the way of work. What are you waiting for? Go and grab your opportunity now!

Ishita Bagga [PGDM]

Manager Marketing

AirCrews Aviation Pvt. Ltd.

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