Top Social Media Marketing Tools for
MBA Marketing Professionals
By Manisha Rewani
Facebook has 1.56 billion active users per day. Think about it. That's almost five times the population of the United States, 20% of the world's population ... and counting. So imagine the social impact you can achieve through Facebook in terms of peer effectiveness, e-commerce transactions, referrals, customer relationships, reputation, brand awareness, and more (not to mention when combined with other social media platforms). It is not only the number of people, but also the amount of attention that facebook owns. Globally, the average user spends almost an hour per day on Facebook. Given that the average person sleeps eight hours a day, that means that about 7% of our awakening time is spent scrutinizing social networks.
Instagram is the second most used network behind Facebook. The popular visual social media sees over one billion monthly active users and 500 million daily Instagram Stories. Of course, Instagram isn't just for personal use anymore. It is now a global platform for brands to humanize their content, recruit new talent, showcase products and inspire their audiences.
Furthermore, Instagram users are not only active, they are also engaged. About 59% of the platform's active users visit the site daily and spend at least 7 hours a week browsing content and interacting with friends and brands.
Instagram can also help you increase brand awareness and launch new products. Every month, 130 million Instagram users interact with shopping content. Instagram allows you to promote your brand and product in a friendly and authentic way without hard selling to your customers.
Today LinkedIn is an engaging social network where users can interact, share opinions, connect digitally and improve their professional profile. Additionally, LinkedIn has over 774 million members in more than 200 countries and territories around the world.
LinkedIn serves as a powerful social media platform to connect with professionals and businesses, strengthen brand identity, and engage in business-to-business marketing to promote goods and services. It should be part of any overall social media strategy.
LinkedIn marketing can be an effective means of raising your business profile—if you do it right. Overbearing, “salesy” approaches are generally not well received. Rather, businesses that leverage their industry expertise to prove themselves as thought leaders in their field tend to achieve success
Twitter has more than 145 million active daily users, Twitter should be a part of your marketing strategy. It’s the most popular social media network, and it’s a Wealth of customer insights and opportunities to build your brand, increase sales and win fans. Almost 500 million tweets sent every day, you need to be strategic and savvy in order to win and hold your audience’s attention.
Google+ is a social networking platform provided by Google and enjoyed by millions of users. In addition to being a networking platform, it is also a channel to make yourself known by search engines. Your presence on Google+ helps improve the visibility of your local search results.
Pinterest is a social networking site that provides a platform for planning, gathering, discussing and sharing ideas, common interests, and redirecting traffic to corporate portals or blogs. It is a visual bookmarking tool that helps you discover and save creative ideas.
Although Pinterest launched nearly 5 years after Facebook and Twitter, it has 100 million active users with 176 million registrations. These numbers show that many people use Pinterest. Business owners around the world can use this website as a tool to drive traffic and build audiences for marketing their business.
When creating a digital marketing strategy, one of the most important parts of any strategy is understanding audience behavior and targeting the right audience. In order to achieve the desired results, it is crucial to determine the user's intent.
We all know Quora as a Q&A site and use it as a great resource for researching and improving campaigns.
It is a highly targeted platform apart from other social media platforms where you have to grab the attention of your potential customers and work hard to convert them.
But in Quora, you'll find a determined audience that is actually looking for those answers, and by providing quality answers, you can easily convert them into paying customers.
YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, more than half of all marketers (55%) use YouTube as part of their marketing strategy.
A quarter of internet users spend 10 hours or more watching videos, and YouTube has more than two billion active users worldwide. The platform is so extensive that it is accessible in 76 different languages.
Not only is your audience on YouTube, but as the web’s second largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to show unique content that viewers can easily watch and share.
YouTube marketing can be an intimidating tool for brands. It combines a strategic principle — SEO — with one of the most resource-intensive forms of media — video. That's why we've created this comprehensive guide for both YouTube pros and beginners.
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Manisha Rewani [MBA]
AirCrews Aviation Pvt. Ltd